Introduction
HBP Milestone S.A (Switzerland)
NETWORKED AND GLOBAL
DEFINED BY LUXURY
The company’s primary focus is on wholesaling and distributing internationally, with official distribution contracts on the continent of Africa, a satellite office in Australia and established transactional relationships in Japan, China, Hong Kong, the UK and though-out the E.U – HBP is connected.
HBP’s extensive and trusted sales network has continuously grown over the years and offers a highly proactive, calibrated selling and promotional push into areas of expertise.
Founded and established on high-end jewellery and watches, HBP has successfully developed into the luxury field and covers and applies its expertise to a large portfolio of brands in multiple categories such as gemstones, cigars, caviar, liquors and accessories.
CATEGORIES

- WATCHES & JEWELRY: Working with Swiss manufacturers and brands with a focus on the independent luxury brands eager to grow and build business and image in new markets and territories.
- CIGARS: Promoting, producing and distributing cigars with a focus on the client’s local needs.
- CAVIAR: Tradition and excellence with Caviar Giaveri, a partnership that keeps getting better!
- LIQUORS: trading top liquors and spirits globally.
- ACCESSORIES: With Cavalli Class bags and other major brand accessories.
- PERFUMES: close partner of Valeur Absolue, an ambitious and positive luxury fragrance, the very first “Vegan” luxury fragrance on the planet!
DISTRIBUTION

Watches & Jewelry
Africa : Parmigiani, Franck Muller, Cvstos, Arnold&Son, Angelus, Speake-Marin, Louis Moinet, Rudis Sylva, Charles Girardier, Cyrus, Pierre DeRoche, Vulcain, Anonimo, Auguste Reymond, Century, Rebellion, Corum
Australia : Arnold&Son, Angelus, Cvstos, Bianchet, Cyrus, Speake-Marin, Vulcain, Anonimo
Japan : Bianchet
SYDNEY INTERNATIONAL WATCH FAIR
02-04 November 2023 Intercontinental Double Bay
HBC Milestone, the Australian subsidiary of HBP Milestone, owns and runs The Sydney International Watch Fair, showcasing the elite of independent Swiss watchmaking brands in Australia on an annual basis. In light of the great success encountered at the first edition in December 2022, The Sydney International Watch Fair will return in November 2023 on a larger scale in the heart of Sydney city center at Intercontinental Double Bay between Nov. 02 to Nov. 04, 2023.
The fair offers brands the unique opportunity to meet with local key players, retailers and journalists and provide an attractive selling platform to local top end customers, collectors and watch aficionados. The attendance and demographics are rather large with well established local customers and many Asian customers having established their business in Australia. The fair HBP Milestone is putting in place is based on invitation and will provide a great platform and conditions to promote and show brand products, giving recognition and traction to your brand in a still growing market with high potential.
HBC Milestone operates a team with solid organisation locally with strong expertise and knowledges, making sure the support and development of your brand are well managed and in line with your expectations and Swiss standards. Participating brands will be offered a full package and attractive conditions to attend and participate into next Sydney International Watch Fair.
PARTNERING WITH HBP
ASCEND WITH HBP
Partnering with HBP equates with sharing in our experience and valuable networks, granting your brand an international presence and opening it up to niche affluent markets – our speciality. HBP customised client service, smooth transactions, financial accountability, legitimacy and trust, ensure your expansion is exceptional. How do we do it?
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- FOCUSED TEAMS: Teams dedicated daily to promotions, sales, publicity, logistics, after sales service and general client needs.
- LOGISTICS EXPERTISE: High-tech, established and agile infrastructure and networks designed specifically for the import and export of luxury goods.
- COMPLIANCE EXPERTISE: legitimacy, critical time and cost savings achieved through our intimate knowledge of customs requirements and established history with Cantonal/Federal authorities.
- SALES AND NETWORKS: Leveraging our contacts we conduct regionally specific, data informed sales promotions and campaigns
- BRAND FIDELITY: We listen to you and commit to your brand vision and DNA. We work with you responsively and side by side.
- EXPERTISE IN LUXURY: Our personnel have over two decades experience in global marketing, and the import and export of luxury items.
- ECONOMIC FRONTIERS: Break into emerging markets and new appetites through our consolidated international network and solid expertise within the African and Asian continents.
- SWISS WATCH EXPERTISE: Long standing distributors of premium and luxury brands, including expertise in high horology and sophisticated complications.
- ACCOUNTABILITY: We commit to our contractual agreements and targets and budgets. We self-improve and build trust with independent voluntary annual auditing.
- SWISS TRADE ADVANTAGE: Assets and infrastructure held within Swiss borders. Warehousing under controlled bonded security and strategically located.

HBP Milestone S.A. Official
Name | HBP Milestone SA |
Structure | Société Anonyme, regulated by the Swiss Company Law, with a fully paid up capital of CHF 100’000 |
Registration No | CH-660.1.815.010-6. |
VAT REGISTRATION | CHE.114.512.850 |
CITES LICENSE | 54011 |
SWISS CUSTOMS NO. | 4370-08 |
HEAD OFFICE | Geneva Freeport, Geneva Airport |
ESTABLISHED | August 2008 |
BANKS | UBS Zurich and Crédit Suisse Zurich |
HBP STRENGHTH
DISTRIBUTION EXPERTISE IN LUXURY FIELD WITH MULTI- BRANDS AND MULTI-CATEGORIES APPROACH, covering all key segments of premium, luxury and prestige. Focusing on results and efficient brand portfolio management with attractive conditions, HBP Milestone provides partners a strong toolbox for success and a clear point of differentiation vs competition whilst offering end customers luxury and sophisticated top end products.